Auction Buyer's Guide
Everything you need to know about buying with Iconic Auctioneers
Before the auction
Bidding in the room
Telephone bidding
Commission bidding
Online bidding
Buyer’s premium:
Like the majority of auction houses, Iconic Auctioneers charge what is known as a buyer's premium on the hammer price.
Our buyer's premium charge for items sold at a Live Auction:
- Motor cars: 12.5% plus VAT (15% including VAT)
- Motorcycles: 15% plus VAT (18% including VAT)
- Registration numbers: 10% plus VAT (12% including VAT)
- Automobilia, watches and lifestyle items: 20% plus VAT (24% including VAT)
Our buyer's fee for items sold in a Timed Online Auction:
- Motor cars: 6% plus VAT (7.2% including VAT) subject to a minimum fee of £600 plus VAT (£720 including VAT)
- Motorcycles: 6% plus VAT (7.2% including VAT) subject to a minimum fee of £350 plus VAT (£420 including VAT)
- Registration numbers: 10% plus VAT (12% including VAT)
- Automobilia, watches and lifestyle items: 20% plus VAT (24% including VAT)*
*Please note there is an additional charge of 3% plus VAT for items purchased in the online timed automobilia auctions.
During the auction


Frequently Asked Questions
The FAQ section at the bottom of this page provides additional information but should you require specific information or have a question in relation to one of our forthcoming sales - please do not hesitate to contact us by phone +44 (0) 1926 691 141 or email enquiries@iconicauctioneers.com or visit our Contact Page.
Terms and conditions
This guide should be read in conjunction with our full terms and conditions.