About Us

Iconic Auctioneers is the new name for Silverstone Auctions - a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as automobilia and collectibles.

Image - car and copy - Experts in Exceptional
Image - car and copy - Experts in Exceptional

Our history:

First formed in 2011, Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as automobilia and collectibles.

The company was started by Nick Whale, British racing driver and former main dealer for a number of prestigious brands including Porsche and Ferrari. Formerly known as Silverstone Auctions, the company rebranded in August 2023 to Iconic Auctioneers, a name that better reflects the unique and diverse range of our auctions today.

The auction house has become the favoured auctioneer of enthusiasts, collectors’ and investors from around the globe, repeatedly breaking world records at almost every sale. The sale of The Diana, Princess of Wales 1985 Ford Escort RS Turbo S1 which sold for £722,500 in 2022 and a 1987 Ford Sierra Cosworth RS500 which sold for £590,500 in February 2023, have further cemented our international reputation.

The left hand video explains the rationale behind the change of name, from Silverstone Auctions to Iconic Auctioneers, whilst the video on the right is our Brand Video - take a look!

Exclusive Auction Rights:

Iconic Auctioneers are proud to hold the exclusive automotive auction rights for a number of Europe’s biggest motorsport and classic motoring events, including the NEC Classic Motor Show, Race Retro and Supercar Fest.  These highly popular events attract thousands of visitors to our sales every year.

Over the years we have also been selected by a number of the UK's official owners' clubs to hold marque-dedicated sales, including Ferrari Owners' Club of Great Britain, Jaguar Enthusiasts' Club and Porsche Club GB.

Our Team:

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles and collectibles. And as buyers, they also understand the motivations people have for purchasing their dream come true or prized investment. Using their instinct and intuition, they seek out the rarest finds and take great pride in connecting them with buyers. The team has a proven track record of industry leading accurate valuations and has achieved many record-breaking auction prices to date.

As active enthusiasts our team can regularly be found at major automotive events, including Goodwood Revival, Le Mans Classic and Silverstone Classic, whether attending as a visitor or competing. But you will also find them at local car and motorcycle gatherings and events doing what they love best – talking cars and motorcycles!

Global customer base:

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national and international newspapers.

We have a global customer base with buyers and sellers from around the world; from Europe to Asia, Australasia and the Americas, including private collectors, specialist dealers, as well as high-profile celebrity clients and professional racing and rally drivers.

Image of the world from space to represent global audience
Image of the world from space to represent global audience

Supporting Charities:

Working with a host of charities, we support fund raising for a number of worthy causes, including the Midlands Air Ambulance, Prostate Cancer UK, Harrison's Fund, the BRDC Motor Sport Charity and many more.

Iconic Auctioneers are committed to providing the best possible service for both buyers and vendors alike, so if you'd like to know more about buying or selling with us get in touch today on +44 (0) 1926 691 141 or email This email address is being protected from spambots. You need JavaScript enabled to view it.


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Frequently Asked Questions

Entries are invited to our next auctions: The Shuttleworth Spring Motorcycle Sale on 7th April at Shuttleworth Museum, Old Warden Park, Beds, SG18 9EP and the Supercar Fest Sale of Iconic & Classic Cars on 18th May at Sywell Aerodrome, Sywell, Northampton, NN6 0BN.

Bidders can attend in person, or alternatively you can bid online, by phone or via commission.

 

When the catalogue is ready there will always be a link on our home page to the E-Catalogue. Printed versions are also posted out to vendors and selected buyers and are available to purchase at the auction.

When selling a car we charge a cataloguing fee of £250 plus VAT. The cataloguing fee covers photography, script writing, video and worldwide marketing of your vehicle. Our seller's commission is 7.5% plus VAT (9% including VAT) of the hammer price.  

When selling a motorcycle our standard cataloguing fee is £50 plus VAT. The cataloguing fee covers photography, script writing and worldwide marketing of your motorcycle. Our seller's commission is 7.5% plus VAT (9% including VAT) of the hammer price. We also offer a premium service with a cataloguing fee of £200 plus VAT which includes transport of your motorcycle to the auction.

For automobilia, watches and registration numbers we charge a cataloguing fee of £25 plus VAT. Our seller's commission for automobilia items and watches is 15% plus VAT (18% including VAT) of the hammer price, for number plates is 10% plus VAT (12% including VAT) of the hammer price.

Please register for your preferred method as soon as possible (online, by phone or via commission), at least 48 hours before the sale, to allow sufficient time for registration to be processed. Alternatively, you can register to bid in person when you arrive.

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